Telemundo will be starting a new chapter in its history this weekend as it hosts a weekend full of women’s soccer action that culminates with the Clásico Nacional Femenil between Chivas and América on Monday evening. They are also starting a new show Cambio de Juego with Ana Jurka as the host which will focus solely on women’s sports and start with the Clásico Nacional Femenil. NBC has seemingly taken notice of the big numbers that the 2019 World Cup in France pulled both in English and in Spanish and is ramping up their coverage not only with Cambio de Juego but with broadcasting Chivas Femenil games on the Telemundo Deportes app as well as over-the-air with NBC Universo. NBC Universo will also show Manchester City Women vs. Manchester United Women on Saturday morning in the United States and Arsenal Women vs. Chelsea Women on Sunday morning.
While women’s soccer in general usually gains momentum during a World Cup, it usually ebbs shortly after. This time it’s been markedly different, and in order to keep building the momentum Jurka said “I think it’s important to keep talking about it. I’m really proud of Telemundo and my show Titulares y Más (that she co-anchors with Karim Mendiburu). Any time we can talk about women’s soccer of women in sport, we do it.”
The force behind this momentum shouldn’t be solely up to the traditional media either. “If you see something amazing and you want to talk about it, just tweet it. Just create that attention. The more you talk about it, the more you are saying ‘you are important to us. We are noticing what you do, and we really admire your work.’ So every time people write about it, talk about it... that’s extremely important.”
“I talked a lot with female soccer players and they all say ‘just the fact that people in the US can finally watch one of our games is huge for us.’ It gives them hope and motivation.” She goes on to say it’s motivating to know “a lot of people, a lot of girls are seeing all of this and they see that it’s possible in the future to become professional athletes.”